Customereye

AWD-IT

Computers & Hardware • United Kingdomwww.awd-it.co.uk

Review data last updated .

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Based on public reviews and response behavior.

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Overall Score

63/100
−4.5 vs. last month4.34 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Computers & Hardware companies

#21of 127
Top 17% · Top Tier
#1 (best)#127 (worst)
#19Peer
#20Peer
#21This company
#22Peer
#23Peer

Overall Customer Sentiment

Category Leader

73% of reviews positive, 25% negative

73%
positive
  • Positive73%
  • Neutral2%
  • Negative25%

Sentiment Balance

Covering November 2024 — 180 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 72% of reviews in this period, with 27% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping
21.7%
Product Quality
15.4%
Response Speed
14.0%
Customer Support
12.3%
Loyalty
9.6%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW22/100
22/100
signal score
  • •Built from a negative-review share of 26.3% across this company's analyzed reviews.
  • •3 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • •Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.3avg rating
5★
74.5%
4★
8.3%
3★
4.0%
2★
3.3%
1★
9.8%

Based on 600 analyzed reviews. Sentiment is improving: 87.4% of reviews in the last three months were positive, compared with 33.3% in the three months before that.

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