Customereye

Alex Direct

Apparel & Fashion • United Kingdomwww.alexdirect.co.uk

Review data last updated .

Based on public reviews and response behavior.

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113 reviews over 203 days (about 17 per month). Busiest month: 23% of reviews. Languages: en 100%.

Overall Score

84/100
+4.2 vs. last month4.29 ★ average rating · 113 reviews
84/100 from 113 reviews over 8 months, moderate confidence.

Apparel & Fashion average: score 64.5, rating 4.25 stars, reply rate 38.3%, over 2,361 ranked companies · benchmark 30 Oct 2026

Score

84.3

Industry average 64.5

19.8 above average

Rating

4.29

Industry average 4.25

0.04 above average

Reply rate

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Industry average 38.3%

not measured

Competitive Performance Rank

Among ranked Apparel & Fashion companies

#216of 2361 ranked in Apparel & Fashion
Top 9% · Top Tierup 521 from last month
#1 (best)#2361 (worst)
#214Peer
#215Peer
#216This company
#217Peer
#218Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Category Leader

73% of reviews positive, 27% negative

73%
positive
  • Positive73%
  • Neutral1%
  • Negative27%

Sentiment Balance

Covering October 2026 — 8 reviews, not the company's full review history.

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positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 88% of reviews in this period, with 13% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
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Theme Distribution

Share of theme mentions

Delivery Shipping
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Product Quality
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Response Speed
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Communication
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How this analysis was produced

The figures on this page come from the most recent reviews this company received, up to a per-company limit, so the period they cover depends on how quickly this company receives reviews: a busy company's sample may span only a few weeks, a quieter company's may span years. The window actually covered is stated above with the score. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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