Customereye

SIMMI LONDON

Apparel & Fashionsimmi.com

Review data last updated .

Based on public reviews and response behavior.

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200 reviews over 103 days (about 59 per month). Busiest month: 38% of reviews. Languages: en 94%, fr 3%, de 2%.

Overall Score

84/100
Short observation window (103 days)
−2.9 vs. last month4.05 ★ average rating · 200 reviews
84/100 from 200 reviews over 4 months, moderate confidence. trend not shown: window under six months.

Apparel & Fashion average: score 62.4, rating 4.23 stars, reply rate 40.7%, over 1,409 ranked companies · benchmark 3 Oct 2026

Score

84.1

Industry average 62.4

21.7 above average

Rating

4.05

Industry average 4.23

0.18 below average

Reply rate

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Industry average 40.7%

not measured

Competitive Performance Rank

Among ranked Apparel & Fashion companies

#102of 1409 ranked in Apparel & Fashion
Top 7% · Top Tier
#1 (best)#1409 (worst)
#100Peer
#101Peer
#102This company
#103Peer
#104Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Category Leader

73% of reviews positive, 27% negative

73%
positive
  • Positive73%
  • Neutral1%
  • Negative27%

Sentiment Balance

Covering September 2026 — 43 reviews, not the company's full review history.

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positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 70% of reviews in this period, with 30% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
Hidden

Based on 4 months of reviews, too short to read a trend

Theme Distribution

Share of theme mentions

Delivery Shipping
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Response Speed
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Product Quality
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Communication
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How this analysis was produced

The figures on this page are calculated from a balanced sample of this company's reviews, spread across the period they were written rather than taken only from the most recent. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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