Achilles Heel

Sports & Fitness • United Kingdomwww.achillesheel.co.uk

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

56/100

4.88 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Sports & Fitness companies

#80of 174

Top 46% · Upper Half

#1 (best)#174 (worst)

#78Peer

#79Peer

#80This company

#81Peer

#82Peer

Overall Customer Sentiment

Above Average

89% of reviews positive, 11% negative

89%

positive

Positive89%
Neutral1%
Negative11%

Sentiment Balance

Covering March 2024 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 583 reviews across the months with enough data to chart reliably (min 3/month), most recent: March 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

19.3%

Customer Support

17.8%

Product Quality

16.9%

Response Speed

15.0%

Loyalty

11.1%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM23/100

23/100

signal score

•Built from a negative-review share of 23.3% across this company's analyzed reviews.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.9avg rating

5★

95.3%

4★

1.7%

3★

0.3%

2★

0.7%

1★

2.0%

Based on 600 analyzed reviews. Sentiment is holding steady: 100.0% of reviews in the last three months were positive, compared with 100.0% in the three months before that.

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