Based on public reviews and response behavior.
100 reviews over 1,738 days (about 1.8 per month). Busiest month: 91% of reviews — one month dominates this sample. Languages: en 100%.
These figures describe an earlier period, not the last 12 months.
Vaping & Smoking Alternatives average: score 63.2, rating 4.51 stars, reply rate 31.0%, over 497 ranked companies · benchmark 30 Oct 2026
Score
54.3
Industry average 63.2
8.9 below average
Rating
4.47
Industry average 4.51
0.04 below average
Reply rate
—
Industry average 31.0%
not measured
Not ranked
no reviews in the last 12 months
79% of reviews positive, 21% negative
Covering November 2019 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes from the 100 most recent reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 497 ranked companies in Vaping & Smoking Alternatives (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 12% of reviews against an industry average of 31%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Product Quality" is the strongest recurring theme in the reviews: 46 mentions with a sentiment score of 87.80/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
