Based on public reviews and response behavior.
200 reviews over 481 days (about 13 per month). Busiest month: 87% of reviews — one month dominates this sample. Languages: en 94%, unknown 6%, fr 1%.
Sports & Fitness average: score 63.8, rating 4.31 stars, reply rate 31.3%, over 1,469 ranked companies · benchmark 23 Oct 2026
Score
71.0
Industry average 63.8
7.2 above average
Rating
4.69
Industry average 4.31
0.38 above average
Reply rate
—
Industry average 31.3%
not measured
Among ranked Sports & Fitness companies
Only companies with enough recent, scoreable reviews are ranked.
81% of reviews positive, 19% negative
Covering February 2026 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 0% negative and 33% neutral.
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 200 analysed reviews.
No weakness themes identified yet
Prioritized by observed gaps vs competitors
AI analysis
A card that is absent means no signal qualified, not that nothing is wrong.
With a 0% reply rate and zero reviews in the last 12 months, Up North Sports has no active engagement layer on its strongest trust asset. Assign a dedicated team member or customer experience manager to respond to all new reviews within 48 hours, starting with historical negative reviews.
Review velocity has dropped to zero in the last 12 months despite a historical rate of 100.3 reviews per month, indicating a broken or discontinued post-purchase review solicitation workflow. Immediately audit the post-purchase email sequence to ensure review request triggers are active and compliant.
Included in the full report
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