Twinkl Educational Publishing

Schools & Academic Education • United Kingdomtwinkl.co.uk

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

64/100

4.12 ★ average rating · 793 reviews

Competitive Performance Rank

Among fully-analyzed Schools & Academic Education companies

#57of 203

Top 28% · Upper Half

#1 (best)#203 (worst)

#55Peer

#56Peer

#57This company

#58Peer

#59Peer

Overall Customer Sentiment

Above Average

73% of reviews positive, 25% negative

73%

positive

Positive73%
Neutral2%
Negative25%

Sentiment Balance

Covering July 2026 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 734 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

24.4%

Response Speed

15.8%

Product Quality

13.1%

Communication

12.4%

Problem Resolution

10.6%

Most feedback concerns Customer Support.

The most common complaint theme is Pricing, making up 5.4% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM33/100

33/100

signal score

•Built from a negative-review share of 24.8% across this company's analyzed reviews.
•9 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.1avg rating

5★

73.8%

4★

4.2%

3★

1.3%

2★

2.0%

1★

18.8%

Based on 793 analyzed reviews. Sentiment is improving: 85.7% of reviews in the last three months were positive, compared with 50.0% in the three months before that.

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