SURI - Sustainable Electric Toothbrush | B Corp™

Beauty & Wellness • United Kingdomtrysuri.com

Review data last updated August 10, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

56/100

−16.1 vs. last month4.68 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Beauty & Wellness companies

#175of 351

Top 50% · Upper Half

#1 (best)#351 (worst)

#173Peer

#174Peer

#175This company

#176Peer

#177Peer

Overall Customer Sentiment

Above Average

87% of reviews positive, 12% negative

87%

positive

Positive87%
Neutral1%
Negative12%

Sentiment Balance

Covering November 2024 — 49 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 69% of reviews in this period, with 27% negative and 4% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Product Quality

21.3%

Pricing

19.1%

Loyalty

11.9%

Delivery Shipping

10.7%

Customer Support

10.6%

Most feedback concerns Product Quality.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW17/100

17/100

signal score

•Built from a negative-review share of 14.7% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.7avg rating

5★

83.7%

4★

8.7%

3★

2.7%

2★

1.7%

1★

3.3%

Based on 600 analyzed reviews.

Unlock full insights