Based on public reviews and response behavior.
1,000 reviews over 1,229 days (about 25 per month). Busiest month: 19% of reviews. Languages: en 95%, unknown 4%, da 0%.
Cosmetics & Fragrance average: score 60.6, rating 4.30 stars, reply rate 37.0%, over 380 ranked companies · benchmark 6 Oct 2026
Score
59.5
Industry average 60.6
1.1 below average
Rating
4.19
Industry average 4.30
0.11 below average
Reply rate
—
Industry average 37.0%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
71% of reviews positive, 27% negative
Covering July 2026 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.
Share of theme mentions
Themes extracted from 1,000 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 380 ranked companies in Cosmetics & Fragrance (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.202). Review the worst months in the trend data to identify specific operational or product issues.
The company replies to 60% of reviews against an industry average of 37%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
Included in the full report
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