Based on public reviews and response behavior.
Among fully-analyzed Cosmetics & Fragrance companies
63% of reviews positive, 35% negative
Covering July 2026 — 75 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 73% of reviews in this period, with 27% negative and 0% neutral.
Showing 1,721 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.
Sentiment has been holding steady over the period shown.
Share of theme mentions
Most feedback concerns Product Quality.
The most common complaint theme is Pricing, making up 15.6% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 1,755 analyzed reviews. Sentiment is holding steady: 89.1% of reviews in the last three months were positive, compared with 88.7% in the three months before that.