True North Mortgage

Lending & Consumer Finance • Canadatruenorthmortgage.ca

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

61/100

+1.8 vs. last month4.92 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Lending & Consumer Finance companies

#114of 275

Top 41% · Upper Half

#1 (best)#275 (worst)

#112Peer

#113Peer

#114This company

#115Peer

#116Peer

Overall Customer Sentiment

Above Average

95% of reviews positive, 4% negative

95%

positive

Positive95%
Neutral1%
Negative4%

Sentiment Balance

Covering October 2024 — 37 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 97% of reviews in this period, with 3% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

20.6%

Loyalty

20.1%

Onboarding

16.5%

Product Quality

14.0%

Response Speed

8.6%

Most feedback concerns Customer Support.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW6/100

6/100

signal score

•Built from a negative-review share of 5.7% across this company's analyzed reviews.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.9avg rating

5★

97.0%

4★

1.2%

3★

0.0%

2★

0.0%

1★

1.8%

Based on 600 analyzed reviews. Sentiment is holding steady: 98.7% of reviews in the last three months were positive, compared with 95.8% in the three months before that.

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