Based on public reviews and response behavior.
200 reviews over 23 days (about 265 per month). Busiest month: 50% of reviews — one month dominates this sample. Languages: en 97%, unknown 3%, af 1%.
Cosmetics & Fragrance average: score 63.1, rating 4.23 stars, reply rate 35.6%, over 410 ranked companies · benchmark 1 Nov 2026
Score
65.2
Industry average 63.1
2.1 above average
Rating
4.71
Industry average 4.23
0.48 above average
Reply rate
—
Industry average 35.6%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
86% of reviews positive, 14% negative
Covering September 2026 — 100 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 84% of reviews in this period, with 15% negative and 1% neutral.
Based on 2 months of reviews, too short to read a trend
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes from the 200 most recent reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 410 ranked companies in Cosmetics & Fragrance (benchmark 1 Nov 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 53% of reviews against an industry average of 36%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
"Customer Support" is the strongest recurring theme in the reviews: 92 mentions with a sentiment score of 89.10/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
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