Based on public reviews and response behavior.
Among fully-analyzed Cosmetics & Fragrance companies
65% of reviews positive, 33% negative
Covering July 2026 — 28 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 86% of reviews in this period, with 11% negative and 4% neutral.
Showing 1,005 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.
Sentiment has been improving over the period shown.
Share of theme mentions
Most feedback concerns Delivery Shipping.
The most common complaint theme is Communication, making up 5.9% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 1,013 analyzed reviews. Sentiment is holding steady: 79.9% of reviews in the last three months were positive, compared with 77.7% in the three months before that.
