Scotiabank

Finance & Insurance • Canadascotiabank.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

35/100

−20.8 vs. last month1.22 ★ average rating · 616 reviews

Competitive Performance Rank

Among fully-analyzed Finance & Insurance companies

#361of 373

Top 97% · Bottom Tier

#1 (best)#373 (worst)

#359Peer

#360Peer

#361This company

#362Peer

#363Peer

Overall Customer Sentiment

Below Average

21% of reviews positive, 77% negative

21%

positive

Positive21%
Neutral2%
Negative77%

Sentiment Balance

Covering October 2024 — 18 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 11% of reviews in this period, with 89% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 608 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

22.0%

Loyalty

15.5%

Pricing

13.2%

Communication

11.6%

Response Speed

10.6%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 22.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH100/100

100/100

signal score

•Built from a negative-review share of 77.3% across this company's analyzed reviews.
•37 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

1.2avg rating

5★

4.5%

4★

0.5%

3★

0.3%

2★

2.1%

1★

92.5%

Based on 616 analyzed reviews. Sentiment is slipping: 2.4% of reviews in the last three months were positive, compared with 14.7% in the three months before that.

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