Customereye

Santa's Lapland

Flight & Hotel Booking • United Statessantaslapland.com

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

56/100
−4.5 vs. last month4.28 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Flight & Hotel Booking companies

#130of 225
Top 58% · Mid Pack
#1 (best)#225 (worst)
#128Peer
#129Peer
#130This company
#131Peer
#132Peer

Overall Customer Sentiment

Mid Pack

86% of reviews positive, 13% negative

86%
positive
  • Positive86%
  • Neutral1%
  • Negative13%

Sentiment Balance

Covering December 2023 — 106 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 90% of reviews in this period, with 10% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 581 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2023.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Product Quality
21.7%
Customer Support
21.4%
Loyalty
17.6%
Pricing
11.1%
Response Speed
8.8%

Most feedback concerns Product Quality.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW13/100
13/100
signal score
  • Built from a negative-review share of 16.7% across this company's analyzed reviews.
  • 3 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.3avg rating
5
65.5%
4
15.2%
3
7.8%
2
4.7%
1
6.8%

Based on 600 analyzed reviews. Sentiment is improving: 90.9% of reviews in the last three months were positive, compared with 84.2% in the three months before that.

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