Based on public reviews and response behavior.
Among fully-analyzed Beauty & Wellness companies
76% of reviews positive, 22% negative
Covering January 2023 — 5 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 80% of reviews in this period, with 20% negative and 0% neutral.
Showing 995 reviews across the months with enough data to chart reliably (min 3/month), most recent: January 2023.
Sentiment has been improving over the period shown.
Share of theme mentions
Most feedback concerns Customer Support.
The most common complaint theme is Delivery Shipping, making up 4.6% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 1,000 analyzed reviews. Sentiment is slipping: 71.4% of reviews in the last three months were positive, compared with 93.8% in the three months before that.
