Based on public reviews and response behavior.
Among fully-analyzed Apparel & Fashion companies
72% of reviews positive, 27% negative
Covering December 2024 — 600 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 80% of reviews in this period, with 19% negative and 1% neutral.
Showing 688 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.
Sentiment has been declining over the period shown.
Share of theme mentions
Most feedback concerns Product Quality.
The most common complaint theme is Communication, making up 4.2% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 752 analyzed reviews. Sentiment is improving: 75.0% of reviews in the last three months were positive, compared with 0.0% in the three months before that.
