Based on public reviews and response behavior.
600 reviews over 53 days (about 345 per month). Busiest month: 62% of reviews — one month dominates this sample.
Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 8 Oct 2026
Score
43.9
Industry average 61.0
17.1 below average
Rating
3.67
Industry average 4.31
0.64 below average
Reply rate
—
Industry average 37.2%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
63% of reviews positive, 36% negative
Covering November 2024 — 31 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 45% of reviews in this period, with 55% negative and 0% neutral.
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 406 ranked companies in Cosmetics & Fragrance (benchmark 8 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
An overall score of 43.9 sits in the bottom quarter of about 400 ranked Cosmetics & Fragrance companies (25th percentile: 52, median: 60). The weakest topic and the reply rate are the two levers that move this score fastest.
The company replies to 72% of reviews against an industry average of 37%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
Included in the full report
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