Based on public reviews and response behavior.
600 reviews over 1,250 days (about 15 per month). Busiest month: 5% of reviews.
Vaping & Smoking Alternatives average: score 59.5, rating 4.39 stars, reply rate 31.0%, over 524 ranked companies · benchmark 6 Oct 2026
Score
66.8
Industry average 59.5
7.3 above average
Rating
4.48
Industry average 4.39
0.09 above average
Reply rate
—
Industry average 31.0%
not measured
Among ranked Vaping & Smoking Alternatives companies
Only companies with enough recent, scoreable reviews are ranked.
81% of reviews positive, 19% negative
Covering November 2024 — 5 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 60% of reviews in this period, with 40% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 524 ranked companies in Vaping & Smoking Alternatives (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.311 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
The company replies to 98% of reviews against an industry average of 31%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
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