Customereye

Primary Arms

Firearms & Tactical • United Statesprimaryarms.com

Review data last updated .

Based on public reviews and response behavior.

Tip: Tap or click the ⓘ icons to learn how to read each section. Expand cards for evidence.

199 reviews over 170 days (about 36 per month). Busiest month: 21% of reviews. Languages: en 98%, unknown 2%, da 1%.

Overall Score

66/100
Short observation window (170 days)
4.82 ★ average rating · 199 reviews
66/100 from 199 reviews over 7 months, moderate confidence. trend not shown: window under six months.

Firearms & Tactical average: score 62.7, rating 4.49 stars, reply rate 25.6%, over 138 ranked companies · benchmark 30 Oct 2026

Score

65.5

Industry average 62.7

2.8 above average

Rating

4.82

Industry average 4.49

0.33 above average

Reply rate

—

Industry average 25.6%

not measured

Competitive Performance Rank

Among ranked Firearms & Tactical companies

#59of 138 ranked in Firearms & Tactical
Top 43% · Upper Halfdown 5 from last month
#1 (best)#138 (worst)
#57Peer
#58Peer
#59This company
#60Peer
#61Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Above Average

77% of reviews positive, 23% negative

77%
positive
  • Positive77%
  • Neutral1%
  • Negative23%

Sentiment Balance

Covering August 2026 — 9 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 78% of reviews in this period, with 22% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
Hidden

Based on 7 months of reviews, too short to read a trend

Theme Distribution

Share of theme mentions

Delivery Shipping
Hidden
Response Speed
Hidden
Product Quality
Hidden
Problem Resolution
Hidden
HiddenHidden

Unlock full insights

Sign up free to view detailed data and analysis

How this analysis was produced

The figures on this page come from the most recent reviews this company received, up to a per-company limit, so the period they cover depends on how quickly this company receives reviews: a busy company's sample may span only a few weeks, a quieter company's may span years. The window actually covered is stated above with the score. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

Similar companies in Firearms & Tactical