Customereye

PrettyLittleThing

Apparel & Fashionprettylittlething.com

Review data last updated .

Based on public reviews and response behavior.

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199 reviews over 39 days (about 155 per month). Busiest month: 64% of reviews — one month dominates this sample. Languages: en 93%, fr 5%, nl 1%.

Overall Score

30/100
Short observation window (39 days)
−1.3 vs. last month2.32 ★ average rating · 199 reviews
30/100 from 199 reviews over 2 months, limited confidence. trend not shown: window under six months. one month holds 64% of the reviews.

Apparel & Fashion average: score 64.5, rating 4.25 stars, reply rate 38.3%, over 2,361 ranked companies · benchmark 30 Oct 2026

Score

29.6

Industry average 64.5

34.9 below average

Rating

2.32

Industry average 4.25

1.93 below average

Reply rate

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Industry average 38.3%

not measured

Competitive Performance Rank

Among ranked Apparel & Fashion companies

#2300of 2361 ranked in Apparel & Fashion
Top 97% · Bottom Tierup 939 from last month
#1 (best)#2361 (worst)
#2298Peer
#2299Peer
#2300This company
#2301Peer
#2302Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Below Average

40% of reviews positive, 59% negative

40%
positive
  • Positive40%
  • Neutral1%
  • Negative59%

Sentiment Balance

Covering October 2026 — 128 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 40% of reviews in this period, with 59% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)
Hidden

Based on 2 months of reviews, too short to read a trend

Half or more of these reviews arrived in a single month

Theme Distribution

Share of theme mentions

Customer Support
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Delivery Shipping
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Loyalty
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How this analysis was produced

The figures on this page come from the most recent reviews this company received, up to a per-company limit, so the period they cover depends on how quickly this company receives reviews: a busy company's sample may span only a few weeks, a quieter company's may span years. The window actually covered is stated above with the score. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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