Based on public reviews and response behavior.
1,811 reviews over 4,252 days (about 13 per month). Busiest month: 16% of reviews. Languages: en 86%, unknown 9%, es 5%.
Sports & Fitness average: score 63.4, rating 4.32 stars, reply rate 31.1%, over 1,494 ranked companies · benchmark 17 Oct 2026
Score
50.7
Industry average 63.4
12.7 below average
Rating
3.53
Industry average 4.32
0.79 below average
Reply rate
—
Industry average 31.1%
not measured
Among ranked Sports & Fitness companies
Only companies with enough recent, scoreable reviews are ranked.
65% of reviews positive, 34% negative
Covering September 2026 — 26 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 62% of reviews in this period, with 35% negative and 4% neutral.
Share of theme mentions
Themes extracted from 1,811 analysed reviews.
Prioritized by observed gaps vs competitors
AI analysis
A card that is absent means no signal qualified, not that nothing is wrong.
Introduce fully online and app-based membership cancellation to remove the friction of in-person-only requirements at the signup location. Implement automated billing alerts before annual fees and prorated charges are applied.
Introduce hourly cleaning logs posted visibly in all restroom and locker room areas, similar to practices used in hospitality. Assign dedicated cleaning staff during peak hours.
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