Novo

Finance & Insurance • United Statesnovo.co

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

62/100

+4.1 vs. last month3.54 ★ average rating · 1,500 reviews

Competitive Performance Rank

Among fully-analyzed Finance & Insurance companies

#123of 373

Top 33% · Upper Half

#1 (best)#373 (worst)

#121Peer

#122Peer

#123This company

#124Peer

#125Peer

Overall Customer Sentiment

Above Average

63% of reviews positive, 35% negative

63%

positive

Positive63%
Neutral2%
Negative35%

Sentiment Balance

Covering July 2026 — 21 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 71% of reviews in this period, with 29% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,500 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

17.4%

Onboarding

15.2%

Product Quality

12.4%

Pricing

12.1%

Loyalty

11.7%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 17.4% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH55/100

55/100

signal score

•Built from a negative-review share of 35.4% across this company's analyzed reviews.
•46 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.5avg rating

5★

56.2%

4★

5.5%

3★

3.8%

2★

5.3%

1★

29.2%

Based on 1,500 analyzed reviews. Sentiment is holding steady: 73.3% of reviews in the last three months were positive, compared with 74.7% in the three months before that.

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