Based on public reviews and response behavior.
600 reviews over 255 days (about 72 per month). Busiest month: 24% of reviews.
Vaping & Smoking Alternatives average: score 59.3, rating 4.37 stars, reply rate 30.1%, over 583 ranked companies · benchmark 9 Oct 2026
Score
44.5
Industry average 59.3
14.8 below average
Rating
4.07
Industry average 4.37
0.30 below average
Reply rate
—
Industry average 30.1%
not measured
Among ranked Vaping & Smoking Alternatives companies
Only companies with enough recent, scoreable reviews are ranked.
66% of reviews positive, 32% negative
Covering September 2024 — 47 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 70% of reviews in this period, with 28% negative and 2% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 583 ranked companies in Vaping & Smoking Alternatives (benchmark 9 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
An overall score of 44.5 sits in the bottom quarter of about 600 ranked Vaping & Smoking Alternatives companies (25th percentile: 51, median: 57). The weakest topic and the reply rate are the two levers that move this score fastest.
The company replies to 85% of reviews against an industry average of 30%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
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