DarkStar Vapour

Vaping & Smoking Alternatives • United Kingdomdarkstar.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

53/100

−4.5 vs. last month4.90 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Vaping & Smoking Alternatives companies

#91of 173

Top 53% · Mid Pack

#1 (best)#173 (worst)

#89Peer

#90Peer

#91This company

#92Peer

#93Peer

Overall Customer Sentiment

Mid Pack

84% of reviews positive, 15% negative

84%

positive

Positive84%
Neutral1%
Negative15%

Sentiment Balance

Covering December 2024 — 15 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 73% of reviews in this period, with 27% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

22.6%

Product Quality

18.4%

Response Speed

17.1%

Loyalty

14.9%

Customer Support

12.7%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM29/100

29/100

signal score

•Built from a negative-review share of 28.7% across this company's analyzed reviews.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.9avg rating

5★

96.0%

4★

1.2%

3★

0.8%

2★

0.5%

1★

1.5%

Based on 600 analyzed reviews. Sentiment is holding steady: 98.3% of reviews in the last three months were positive, compared with 98.7% in the three months before that.

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