Naylors

Sports & Fitness • United Kingdomnaylors.com

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

59/100

+10.2 vs. last month4.80 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Sports & Fitness companies

#56of 174

Top 32% · Upper Half

#1 (best)#174 (worst)

#54Peer

#55Peer

#56This company

#57Peer

#58Peer

Overall Customer Sentiment

Above Average

93% of reviews positive, 7% negative

93%

positive

Positive93%
Neutral0%
Negative7%

Sentiment Balance

Covering October 2024 — 21 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 95% of reviews in this period, with 5% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

37.7%

Product Quality

21.4%

Loyalty

18.9%

Pricing

7.5%

Delivery Shipping

4.0%

Most feedback concerns Customer Support.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM34/100

34/100

signal score

•Built from a negative-review share of 17.3% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.8avg rating

5★

93.7%

4★

1.5%

3★

0.5%

2★

0.2%

1★

4.2%

Based on 600 analyzed reviews. Sentiment is slipping: 87.3% of reviews in the last three months were positive, compared with 97.0% in the three months before that.

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