Mifo

Appliances & Home Electronics • United Statesmifo.co.uk

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

33/100

−0.7 vs. last month2.36 ★ average rating · 601 reviews

Competitive Performance Rank

Among fully-analyzed Appliances & Home Electronics companies

#184of 189

Top 97% · Bottom Tier

#1 (best)#189 (worst)

#182Peer

#183Peer

#184This company

#185Peer

#186Peer

Overall Customer Sentiment

Below Average

44% of reviews positive, 55% negative

44%

positive

Positive44%
Neutral1%
Negative55%

Sentiment Balance

Covering October 2024 — 28 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 89% of reviews in this period, with 11% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 598 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

15.1%

Communication

14.5%

Delivery Shipping

13.8%

Loyalty

12.9%

Product Quality

12.1%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 15.1% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH65/100

65/100

signal score

•Built from a negative-review share of 55.1% across this company's analyzed reviews.
•18 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.4avg rating

5★

27.0%

4★

7.7%

3★

1.2%

2★

3.3%

1★

60.9%

Based on 601 analyzed reviews. Sentiment is improving: 93.2% of reviews in the last three months were positive, compared with 87.7% in the three months before that.

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