Based on public reviews and response behavior.
300 reviews.
Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 7 Oct 2026
Score
55.5
Industry average 61.0
5.5 below average
Rating
4.70
Industry average 4.31
0.39 above average
Reply rate
—
Industry average 37.2%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
69% of reviews positive, 29% negative
Covering July 2022 — 4 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 50% of reviews in this period, with 50% negative and 0% neutral.
Share of theme mentions
Themes extracted from 300 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 406 ranked companies in Cosmetics & Fragrance (benchmark 7 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.155). Review the worst months in the trend data to identify specific operational or product issues.
"Delivery Shipping" is the strongest recurring theme in the reviews: 150 mentions with a sentiment score of 80.80/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
Included in the full report
Unlock the full report — $4.99