Based on public reviews and response behavior.
Among fully-analyzed Cosmetics & Fragrance companies
69% of reviews positive, 29% negative
Covering July 2022 — 4 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 50% of reviews in this period, with 50% negative and 0% neutral.
Showing 299 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2022.
Sentiment has been declining over the period shown.
Share of theme mentions
Most feedback concerns Delivery Shipping.
The most common complaint theme is Problem Resolution, making up 1.9% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 300 analyzed reviews. Sentiment is holding steady: 90.9% of reviews in the last three months were positive, compared with 92.0% in the three months before that.
