ECosmetics

Cosmetics & Fragrance • United Statesecosmetics.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

69/100

−4.9 vs. last month4.55 ★ average rating · 1,000 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#34of 191

Top 18% · Top Tier

#1 (best)#191 (worst)

#32Peer

#33Peer

#34This company

#35Peer

#36Peer

Overall Customer Sentiment

Category Leader

75% of reviews positive, 22% negative

75%

positive

Positive75%
Neutral3%
Negative22%

Sentiment Balance

Covering July 2026 — 112 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 73% of reviews in this period, with 24% negative and 3% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,000 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

20.6%

Pricing

15.8%

Product Quality

14.7%

Onboarding

13.8%

Response Speed

11.8%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 2.8% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM34/100

34/100

signal score

•Built from a negative-review share of 22.3% across this company's analyzed reviews.
•6 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.5avg rating

5★

82.0%

4★

6.5%

3★

3.1%

2★

1.2%

1★

7.2%

Based on 1,000 analyzed reviews. Sentiment is holding steady: 91.2% of reviews in the last three months were positive, compared with 92.0% in the three months before that.

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