IDEAL OF SWEDEN

General Retail & Marketplaces • United Statesidealofsweden.ca

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

47/100

−27.3 vs. last month3.70 ★ average rating · 468 reviews

Competitive Performance Rank

Among fully-analyzed General Retail & Marketplaces companies

#266of 359

Top 74% · Mid Pack

#1 (best)#359 (worst)

#264Peer

#265Peer

#266This company

#267Peer

#268Peer

Overall Customer Sentiment

Mid Pack

70% of reviews positive, 29% negative

70%

positive

Positive70%
Neutral1%
Negative29%

Sentiment Balance

Covering July 2021 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 33% of reviews in this period, with 67% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 464 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2021.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Product Quality

18.4%

Communication

17.3%

Delivery Shipping

16.8%

Loyalty

12.0%

Response Speed

11.5%

Most feedback concerns Product Quality.

The most common complaint theme is Pricing, making up 9.8% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM42/100

42/100

signal score

•Built from a negative-review share of 35.7% across this company's analyzed reviews.
•3 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.7avg rating

5★

54.7%

4★

9.8%

3★

7.3%

2★

7.1%

1★

21.2%

Based on 468 analyzed reviews. Sentiment is holding steady: 75.7% of reviews in the last three months were positive, compared with 79.7% in the three months before that.

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