Fy!

Home & Living • United Kingdomiamfy.co

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

54/100

−61.2 vs. last month4.57 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Home & Living companies

#344of 675

Top 51% · Mid Pack

#1 (best)#675 (worst)

#342Peer

#343Peer

#344This company

#345Peer

#346Peer

Overall Customer Sentiment

Mid Pack

84% of reviews positive, 15% negative

84%

positive

Positive84%
Neutral1%
Negative15%

Sentiment Balance

Covering November 2024 — 5 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 20% of reviews in this period, with 80% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

23.6%

Product Quality

19.9%

Response Speed

14.8%

Customer Support

12.1%

Loyalty

9.2%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW13/100

13/100

signal score

•Built from a negative-review share of 19.3% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.6avg rating

5★

85.8%

4★

3.5%

3★

1.2%

2★

1.0%

1★

8.5%

Based on 600 analyzed reviews. Sentiment is improving: 66.7% of reviews in the last three months were positive, compared with 50.0% in the three months before that.

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