Based on public reviews and response behavior.
97 reviews over 2,063 days (about 1.4 per month). Busiest month: 72% of reviews — one month dominates this sample. Languages: en 96%, fr 4%.
Vaping & Smoking Alternatives average: score 63.2, rating 4.51 stars, reply rate 30.2%, over 586 ranked companies · benchmark 25 Oct 2026
Score
66.8
Industry average 63.2
3.6 above average
Rating
4.52
Industry average 4.51
in line with average
Reply rate
—
Industry average 30.2%
not measured
Among ranked Vaping & Smoking Alternatives companies
Only companies with enough recent, scoreable reviews are ranked.
88% of reviews positive, 12% negative
Covering April 2021 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 33% of reviews in this period, with 67% negative and 0% neutral.
Based on 3 months of reviews, too short to read a trend
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 97 analysed reviews.
No weakness themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 586 ranked companies in Vaping & Smoking Alternatives (benchmark 25 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 52% of reviews against an industry average of 30%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
"Product Quality" is the strongest recurring theme in the reviews: 56 mentions with a sentiment score of 87.75/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
