Customereye

VPZ

Vaping & Smoking Alternatives • United Kingdomvpz.co.uk

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

62/100
−0.8 vs. last month3.94 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Vaping & Smoking Alternatives companies

#44of 173
Top 25% · Upper Half
#1 (best)#173 (worst)
#42Peer
#43Peer
#44This company
#45Peer
#46Peer

Overall Customer Sentiment

Above Average

70% of reviews positive, 29% negative

70%
positive
  • Positive70%
  • Neutral1%
  • Negative29%

Sentiment Balance

Covering November 2024 — 25 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 88% of reviews in this period, with 12% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Customer Support
23.0%
Loyalty
16.8%
Product Quality
14.3%
Delivery Shipping
14.0%
Response Speed
7.9%

Most feedback concerns Customer Support.

The most common complaint theme is Delivery Shipping, making up 14.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM37/100
37/100
signal score
  • Built from a negative-review share of 45.3% across this company's analyzed reviews.
  • 1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
  • Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.9avg rating
5
69.0%
4
2.8%
3
2.8%
2
3.8%
1
21.5%

Based on 600 analyzed reviews. Sentiment is improving: 89.8% of reviews in the last three months were positive, compared with 83.9% in the three months before that.

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