Based on public reviews and response behavior.
600 reviews over 649 days (about 28 per month). Busiest month: 22% of reviews.
Vaping & Smoking Alternatives average: score 59.3, rating 4.37 stars, reply rate 30.2%, over 580 ranked companies · benchmark 8 Oct 2026
Score
61.8
Industry average 59.3
2.5 above average
Rating
3.94
Industry average 4.37
0.43 below average
Reply rate
—
Industry average 30.2%
not measured
Among ranked Vaping & Smoking Alternatives companies
Only companies with enough recent, scoreable reviews are ranked.
70% of reviews positive, 29% negative
Covering November 2024 — 25 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 88% of reviews in this period, with 12% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 580 ranked companies in Vaping & Smoking Alternatives (benchmark 8 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.457 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
The company replies to 53% of reviews against an industry average of 30%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
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