Customereye

GBI Direct (Formerly Hard Assets Alliance)

Lending & Consumer Financegbidirect.com

Review data last updated .

Based on public reviews and response behavior.

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100 reviews over 163 days (about 19 per month). Busiest month: 74% of reviews — one month dominates this sample. Languages: en 97%, unknown 3%.

Overall Score

52/100
Short observation window (163 days)
4.35 ★ average rating · 100 reviews

Competitive Performance Rank

Among fully-analyzed Lending & Consumer Finance companies

#462of 640
Top 72% · Mid Pack
#1 (best)#640 (worst)
#460Peer
#461Peer
#462This company
#463Peer
#464Peer

49 companies not ranked: no reviews in the last 12 months or too few reviews we can score

Overall Customer Sentiment

Mid Pack

67% of reviews positive, 27% negative

67%
positive
  • Positive67%
  • Neutral6%
  • Negative27%

Sentiment Balance

Covering June 2026 — 3 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
Hidden

Theme Distribution

Share of theme mentions

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