Customereye

GBI Direct (Formerly Hard Assets Alliance)

Lending & Consumer Financegbidirect.com

Review data last updated .

Based on public reviews and response behavior.

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100 reviews over 163 days (about 19 per month). Busiest month: 74% of reviews — one month dominates this sample. Languages: en 97%, unknown 3%.

Overall Score

52/100
Short observation window (163 days)
4.35 ★ average rating · 100 reviews
52/100 from 100 reviews over 3 months, limited confidence. trend not shown: window under six months. one month holds 74% of the reviews.

Lending & Consumer Finance average: score 69.4, rating 4.54 stars, reply rate 48.3%, over 1,872 ranked companies · benchmark 30 Oct 2026

Score

52.1

Industry average 69.4

17.3 below average

Rating

4.35

Industry average 4.54

0.19 below average

Reply rate

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Industry average 48.3%

not measured

Competitive Performance Rank

Among ranked Lending & Consumer Finance companies

#1693of 1872 ranked in Lending & Consumer Finance
Top 90% · Bottom Tier
#1 (best)#1872 (worst)
#1691Peer
#1692Peer
#1693This company
#1694Peer
#1695Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Below Average

67% of reviews positive, 27% negative

67%
positive
  • Positive67%
  • Neutral6%
  • Negative27%

Sentiment Balance

Covering June 2026 — 3 reviews, not the company's full review history.

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positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
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Based on 3 months of reviews, too short to read a trend

Half or more of these reviews arrived in a single month

Theme Distribution

Share of theme mentions

Customer Support
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Onboarding
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Pricing
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Communication
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Delivery Shipping
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How this analysis was produced

The figures on this page come from the most recent reviews this company received, up to a per-company limit, so the period they cover depends on how quickly this company receives reviews: a busy company's sample may span only a few weeks, a quieter company's may span years. The window actually covered is stated above with the score. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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