Customereye

Direct Vacuums

Appliances & Home Electronics • United Kingdomdirectvacuums.co.uk

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

51/100
−6.0 vs. last month4.62 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Appliances & Home Electronics companies

#101of 189
Top 53% · Mid Pack
#1 (best)#189 (worst)
#99Peer
#100Peer
#101This company
#102Peer
#103Peer

Overall Customer Sentiment

Mid Pack

79% of reviews positive, 20% negative

79%
positive
  • Positive79%
  • Neutral1%
  • Negative20%

Sentiment Balance

Covering November 2024 — 207 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 74% of reviews in this period, with 24% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping
21.2%
Product Quality
16.4%
Response Speed
15.5%
Customer Support
11.8%
Pricing
11.7%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 3.3% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM38/100
38/100
signal score
  • Built from a negative-review share of 36.0% across this company's analyzed reviews.
  • 1 review contain phrases that signal intent to leave, such as cancelling or switching provider.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.6avg rating
5
84.0%
4
7.0%
3
1.5%
2
2.5%
1
5.0%

Based on 600 analyzed reviews.

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