Customereye

Craftiful

Cosmetics & Fragrance • United Kingdomcraftiful.co.uk

Review data last updated .

Based on public reviews and response behavior.

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600 reviews over 442 days (about 41 per month). Busiest month: 14% of reviews.

Overall Score

57/100
+12.8 vs. last month4.85 ★ average rating · 600 reviews
57/100 from 600 reviews over 16 months, high confidence.

Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 7 Oct 2026

Score

56.7

Industry average 61.0

4.3 below average

Rating

4.85

Industry average 4.31

0.54 above average

Reply rate

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Industry average 37.2%

not measured

Competitive Performance Rank

Among ranked Cosmetics & Fragrance companies

#240of 406 ranked in Cosmetics & Fragrance
Top 59% · Mid Pack
#1 (best)#406 (worst)
#238Peer
#239Peer
#240This company
#241Peer
#242Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Mid Pack

90% of reviews positive, 9% negative

90%
positive
  • Positive90%
  • Neutral1%
  • Negative9%

Sentiment Balance

Covering November 2024 — 3 reviews, not the company's full review history.

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positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
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Theme Distribution

Share of theme mentions

Delivery Shipping
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Product Quality
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Response Speed
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How this analysis was produced

The figures on this page are calculated from a balanced sample of this company's reviews, spread across the period they were written rather than taken only from the most recent. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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