Customereye

Craftiful

Cosmetics & Fragrance • United Kingdomcraftiful.co.uk

Review data last updated .

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Based on public reviews and response behavior.

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Overall Score

57/100
+12.8 vs. last month4.85 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#90of 191
Top 47% · Upper Half
#1 (best)#191 (worst)
#88Peer
#89Peer
#90This company
#91Peer
#92Peer

Overall Customer Sentiment

Above Average

90% of reviews positive, 9% negative

90%
positive
  • Positive90%
  • Neutral1%
  • Negative9%

Sentiment Balance

Covering November 2024 — 3 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping
22.7%
Product Quality
21.0%
Response Speed
18.3%
Loyalty
13.3%
Customer Support
13.1%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW18/100
18/100
signal score
  • •Built from a negative-review share of 16.0% across this company's analyzed reviews.
  • •1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
  • •The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.8avg rating
5★
93.8%
4★
1.8%
3★
1.7%
2★
1.0%
1★
1.7%

Based on 600 analyzed reviews. Sentiment is holding steady: 98.4% of reviews in the last three months were positive, compared with 93.9% in the three months before that.

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