Cosmetify

Cosmetics & Fragrance • United Kingdomcosmetify.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

49/100

−100.0 vs. last month4.59 ★ average rating · 620 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#158of 191

Top 83% · Bottom Tier

#1 (best)#191 (worst)

#156Peer

#157Peer

#158This company

#159Peer

#160Peer

Overall Customer Sentiment

Below Average

76% of reviews positive, 23% negative

76%

positive

Positive76%
Neutral1%
Negative23%

Sentiment Balance

Covering July 2026 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 0% of reviews in this period, with 100% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 615 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

25.9%

Response Speed

18.1%

Pricing

15.0%

Product Quality

14.4%

Loyalty

7.7%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 2.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM46/100

46/100

signal score

•Built from a negative-review share of 23.2% across this company's analyzed reviews.
•4 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.6avg rating

5★

84.7%

4★

5.2%

3★

2.1%

2★

0.6%

1★

7.4%

Based on 620 analyzed reviews. Sentiment is slipping: 42.9% of reviews in the last three months were positive, compared with 92.3% in the three months before that.

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