Based on public reviews and response behavior.
600 reviews over 99 days (about 184 per month). Busiest month: 35% of reviews.
Cosmetics & Fragrance average: score 60.6, rating 4.30 stars, reply rate 37.0%, over 380 ranked companies · benchmark 6 Oct 2026
Score
68.8
Industry average 60.6
8.2 above average
Rating
4.67
Industry average 4.30
0.37 above average
Reply rate
—
Industry average 37.0%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
85% of reviews positive, 13% negative
Covering November 2024 — 30 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 83% of reviews in this period, with 13% negative and 3% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 380 ranked companies in Cosmetics & Fragrance (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.141). Review the worst months in the trend data to identify specific operational or product issues.
The company replies to 94% of reviews against an industry average of 37%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
