Based on public reviews and response behavior.
Among fully-analyzed Beauty & Wellness companies
71% of reviews positive, 28% negative
Covering February 2026 — 4 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 50% of reviews in this period, with 50% negative and 0% neutral.
Showing 1,125 reviews across the months with enough data to chart reliably (min 3/month), most recent: February 2026.
Sentiment has been declining over the period shown.
Share of theme mentions
Most feedback concerns Delivery Shipping.
The most common complaint theme is Communication, making up 4.1% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 1,154 analyzed reviews. Sentiment is slipping: 33.3% of reviews in the last three months were positive, compared with 50.0% in the three months before that.
