Customereye

ANNA Money

Finance & Insurance • United Kingdomanna.money

Review data last updated .

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Based on public reviews and response behavior.

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Overall Score

50/100
−2.5 vs. last month4.30 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Finance & Insurance companies

#271of 373
Top 73% · Mid Pack
#1 (best)#373 (worst)
#269Peer
#270Peer
#271This company
#272Peer
#273Peer

Overall Customer Sentiment

Mid Pack

77% of reviews positive, 22% negative

77%
positive
  • Positive77%
  • Neutral1%
  • Negative22%

Sentiment Balance

Covering November 2024 — 14 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 71% of reviews in this period, with 29% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support
26.1%
Loyalty
13.7%
Product Quality
13.5%
Response Speed
11.4%
Onboarding
11.0%

Most feedback concerns Customer Support.

The most common complaint theme is Pricing, making up 7.3% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH61/100
61/100
signal score
  • •Built from a negative-review share of 28.0% across this company's analyzed reviews.
  • •9 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • •Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.3avg rating
5★
80.5%
4★
2.3%
3★
0.3%
2★
0.2%
1★
16.7%

Based on 600 analyzed reviews. Sentiment is slipping: 75.1% of reviews in the last three months were positive, compared with 85.3% in the three months before that.

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