Zulily

Entertainment & Events • United Stateszulily.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

35/100

−41.7 vs. last month2.29 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Entertainment & Events companies

#294of 322

Top 91% · Bottom Tier

#1 (best)#322 (worst)

#292Peer

#293Peer

#294This company

#295Peer

#296Peer

Overall Customer Sentiment

Below Average

47% of reviews positive, 52% negative

47%

positive

Positive47%
Neutral2%
Negative52%

Sentiment Balance

Covering December 2023 — 9 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 33% of reviews in this period, with 67% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 592 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2023.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

20.8%

Loyalty

17.8%

Pricing

15.3%

Product Quality

12.5%

Customer Support

9.1%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 20.8% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH54/100

54/100

signal score

•Built from a negative-review share of 43.7% across this company's analyzed reviews.
•14 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.3avg rating

5★

18.5%

4★

9.7%

3★

8.0%

2★

9.5%

1★

54.3%

Based on 600 analyzed reviews. Sentiment is improving: 50.0% of reviews in the last three months were positive, compared with 27.3% in the three months before that.

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