Based on public reviews and response behavior.
600 reviews over 581 days (about 31 per month). Busiest month: 9% of reviews.
Vaping & Smoking Alternatives average: score 59.5, rating 4.39 stars, reply rate 31.0%, over 524 ranked companies · benchmark 6 Oct 2026
Score
64.3
Industry average 59.5
4.8 above average
Rating
4.78
Industry average 4.39
0.39 above average
Reply rate
—
Industry average 31.0%
not measured
Among ranked Vaping & Smoking Alternatives companies
Only companies with enough recent, scoreable reviews are ranked.
75% of reviews positive, 23% negative
Covering September 2024 — 24 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 79% of reviews in this period, with 21% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 524 ranked companies in Vaping & Smoking Alternatives (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.235 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
The company replies to 0% of reviews against an industry average of 31%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
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