Gifts & Party Supplies • United Kingdomwww.willowandcole.co.uk
Review data last updated .
Based on public reviews and response behavior.
100 reviews over 2,387 days (about 1.3 per month). Busiest month: 13% of reviews. Languages: en 100%.
Gifts & Party Supplies average: score 67.3, rating 4.41 stars, reply rate 37.8%, over 508 ranked companies · benchmark 30 Oct 2026
Score
60.9
Industry average 67.3
6.4 below average
Rating
4.84
Industry average 4.41
0.43 above average
Reply rate
—
Industry average 37.8%
not measured
Among ranked Gifts & Party Supplies companies
Only companies with enough recent, scoreable reviews are ranked.
94% of reviews positive, 6% negative
Covering January 2022 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.
Share of theme mentions
Themes from the 100 most recent reviews.
No weakness themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 508 ranked companies in Gifts & Party Supplies (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.149). Review the worst months in the trend data to identify specific operational or product issues.
The company replies to 5% of reviews against an industry average of 38%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
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