Customereye

WHSmith

Gifts & Party Supplies • United Kingdomwww.whsmith.co.uk

Review data last updated .

Based on public reviews and response behavior.

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600 reviews over 130 days (about 140 per month). Busiest month: 73% of reviews — one month dominates this sample.

Overall Score

41/100
+31.3 vs. last month3.85 ★ average rating · 600 reviews
41/100 from 600 reviews over 5 months, high confidence. one month holds 73% of the reviews.

Gifts & Party Supplies average: score 65.0, rating 4.43 stars, reply rate 37.0%, over 460 ranked companies · benchmark 8 Oct 2026

Score

40.5

Industry average 65.0

24.5 below average

Rating

3.85

Industry average 4.43

0.58 below average

Reply rate

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Industry average 37.0%

not measured

Competitive Performance Rank

Among ranked Gifts & Party Supplies companies

#449of 460 ranked in Gifts & Party Supplies
Top 98% · Bottom Tierdown 1 from last month
#1 (best)#460 (worst)
#447Peer
#448Peer
#449This company
#450Peer
#451Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Below Average

57% of reviews positive, 40% negative

57%
positive
  • Positive57%
  • Neutral3%
  • Negative40%

Sentiment Balance

Covering November 2024 — 13 reviews, not the company's full review history.

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positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 46% of reviews in this period, with 46% negative and 8% neutral.

Sentiment Trend Over Time

Reviews (Count)
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Half or more of these reviews arrived in a single month

Theme Distribution

Share of theme mentions

Delivery Shipping
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Response Speed
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Product Quality
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Customer Support
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Pricing
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How this analysis was produced

The figures on this page are calculated from a balanced sample of this company's reviews, spread across the period they were written rather than taken only from the most recent. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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