WHSmith

Gifts & Party Supplies • United Kingdomwww.whsmith.co.uk

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

41/100

+31.3 vs. last month3.85 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Gifts & Party Supplies companies

#144of 149

Top 97% · Bottom Tier

#1 (best)#149 (worst)

#142Peer

#143Peer

#144This company

#145Peer

#146Peer

Overall Customer Sentiment

Below Average

57% of reviews positive, 40% negative

57%

positive

Positive57%
Neutral3%
Negative40%

Sentiment Balance

Covering November 2024 — 13 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 46% of reviews in this period, with 46% negative and 8% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 598 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

26.3%

Response Speed

13.8%

Product Quality

13.1%

Customer Support

11.4%

Pricing

10.0%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 26.3% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH76/100

76/100

signal score

•Built from a negative-review share of 46.7% across this company's analyzed reviews.
•7 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.9avg rating

5★

61.3%

4★

7.8%

3★

5.5%

2★

5.0%

1★

20.3%

Based on 600 analyzed reviews. Sentiment is slipping: 22.6% of reviews in the last three months were positive, compared with 77.5% in the three months before that.

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