Birthday Express

Gifts & Party Supplies • United Stateswww.birthdayexpress.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

41/100

−44.7 vs. last month3.56 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Gifts & Party Supplies companies

#142of 149

Top 95% · Bottom Tier

#1 (best)#149 (worst)

#140Peer

#141Peer

#142This company

#143Peer

#144Peer

Overall Customer Sentiment

Below Average

59% of reviews positive, 41% negative

59%

positive

Positive59%
Neutral1%
Negative41%

Sentiment Balance

Covering January 2023 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 0% of reviews in this period, with 100% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: January 2023.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

29.7%

Product Quality

14.5%

Response Speed

12.4%

Loyalty

11.4%

Communication

9.0%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 29.7% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM44/100

44/100

signal score

•Built from a negative-review share of 39.7% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.6avg rating

5★

56.7%

4★

4.3%

3★

4.5%

2★

6.8%

1★

27.7%

Based on 600 analyzed reviews. Sentiment is holding steady: 49.1% of reviews in the last three months were positive, compared with 47.5% in the three months before that.

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