Firebox

Gifts & Party Supplies • United Kingdomwww.firebox.com

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

40/100

−6.0 vs. last month3.18 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Gifts & Party Supplies companies

#145of 149

Top 97% · Bottom Tier

#1 (best)#149 (worst)

#143Peer

#144Peer

#145This company

#146Peer

#147Peer

Overall Customer Sentiment

Below Average

59% of reviews positive, 41% negative

59%

positive

Positive59%
Neutral1%
Negative41%

Sentiment Balance

Covering December 2023 — 22 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 27% of reviews in this period, with 73% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 564 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2023.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

22.0%

Customer Support

13.9%

Loyalty

13.2%

Communication

12.5%

Product Quality

12.4%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 22.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH58/100

58/100

signal score

•Built from a negative-review share of 22.7% across this company's analyzed reviews.
•13 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.2avg rating

5★

47.0%

4★

4.8%

3★

5.5%

2★

4.7%

1★

38.0%

Based on 600 analyzed reviews. Sentiment is slipping: 0.0% of reviews in the last three months were positive, compared with 40.0% in the three months before that.

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