Customereye

Viking Ireland

General Retail & Marketplaceswww.vikingdirect.ie

Review data last updated .

Based on public reviews and response behavior.

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200 reviews over 73 days (about 83 per month). Busiest month: 42% of reviews. Languages: en 100%.

Overall Score

62/100
Short observation window (73 days)
−20.5 vs. last month4.05 ★ average rating · 200 reviews
62/100 from 200 reviews over 3 months, moderate confidence. trend not shown: window under six months.

General Retail & Marketplaces average: score 61.6, rating 4.18 stars, reply rate 35.4%, over 2,404 ranked companies · benchmark 7 Oct 2026

Score

61.8

Industry average 61.6

0.1 above average

Rating

4.05

Industry average 4.18

0.13 below average

Reply rate

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Industry average 35.4%

not measured

Competitive Performance Rank

Among ranked General Retail & Marketplaces companies

#1196of 2404 ranked in General Retail & Marketplaces
Top 50% · Upper Half
#1 (best)#2404 (worst)
#1194Peer
#1195Peer
#1196This company
#1197Peer
#1198Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Above Average

59% of reviews positive, 41% negative

59%
positive
  • Positive59%
  • Neutral1%
  • Negative41%

Sentiment Balance

Covering September 2026 — 58 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 47% of reviews in this period, with 52% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)
Hidden

Based on 3 months of reviews, too short to read a trend

Theme Distribution

Share of theme mentions

Delivery Shipping
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Response Speed
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Customer Support
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Product Quality
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Loyalty
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How this analysis was produced

The figures on this page are calculated from a balanced sample of this company's reviews, spread across the period they were written rather than taken only from the most recent. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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