Customereye

VapesDirect West Midlands Limited

Vaping & Smoking Alternatives • United Kingdomwww.vapesdirect.co.uk

Review data last updated .

Based on public reviews and response behavior.

Tip: Tap or click the ⓘ icons to learn how to read each section. Expand cards for evidence.

Overall Score

50/100
−11.2 vs. last month4.87 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Vaping & Smoking Alternatives companies

#142of 173
Top 82% · Bottom Tier
#1 (best)#173 (worst)
#140Peer
#141Peer
#142This company
#143Peer
#144Peer

Overall Customer Sentiment

Below Average

76% of reviews positive, 23% negative

76%
positive
  • Positive76%
  • Neutral1%
  • Negative23%

Sentiment Balance

Covering December 2024 — 10 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 80% of reviews in this period, with 20% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping
21.8%
Response Speed
17.8%
Product Quality
15.0%
Customer Support
14.6%
Loyalty
11.2%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM34/100
34/100
signal score
  • Built from a negative-review share of 34.3% across this company's analyzed reviews.
  • The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.9avg rating
5
94.8%
4
2.2%
3
0.5%
2
0.5%
1
2.0%

Based on 600 analyzed reviews. Sentiment is holding steady: 97.0% of reviews in the last three months were positive, compared with 100.0% in the three months before that.

Unlock full insights

Sign up to view detailed data and analysis