Based on public reviews and response behavior.
100 reviews over 1,929 days (about 1.6 per month). Busiest month: 87% of reviews — one month dominates this sample. Languages: en 100%.
These figures describe an earlier period, not the last 12 months.
Vaping & Smoking Alternatives average: score 63.2, rating 4.51 stars, reply rate 31.0%, over 497 ranked companies · benchmark 30 Oct 2026
Score
54.5
Industry average 63.2
8.7 below average
Rating
4.49
Industry average 4.51
0.02 below average
Reply rate
—
Industry average 31.0%
not measured
Not ranked
no reviews in the last 12 months
84% of reviews positive, 16% negative
Covering June 2019 — 87 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 87% of reviews in this period, with 13% negative and 0% neutral.
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes from the 100 most recent reviews.
No weakness themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 497 ranked companies in Vaping & Smoking Alternatives (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 1% of reviews against an industry average of 31%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Customer Support" is the strongest recurring theme in the reviews: 59 mentions with a sentiment score of 89.30/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
