Superdry IT

Beauty & Wellness • United Kingdomwww.superdry.it

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

46/100

−10.6 vs. last month4.21 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Beauty & Wellness companies

#311of 351

Top 89% · Bottom Tier

#1 (best)#351 (worst)

#309Peer

#310Peer

#311This company

#312Peer

#313Peer

Overall Customer Sentiment

Below Average

69% of reviews positive, 30% negative

69%

positive

Positive69%
Neutral1%
Negative30%

Sentiment Balance

Covering November 2024 — 5 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 60% of reviews in this period, with 40% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 590 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

23.0%

Product Quality

22.0%

Response Speed

14.7%

Customer Support

11.1%

Loyalty

10.9%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Loyalty, making up 10.9% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM42/100

42/100

signal score

•Built from a negative-review share of 45.7% across this company's analyzed reviews.
•3 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.2avg rating

5★

69.3%

4★

10.0%

3★

4.2%

2★

5.0%

1★

11.5%

Based on 600 analyzed reviews. Sentiment is improving: 89.7% of reviews in the last three months were positive, compared with 58.3% in the three months before that.

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